The past few years the Grammys have really lost their luster. I don’t think I am alone in thinking this, looking at you Kanye. In all seriousness I believe the Grammys need a bit of re-branding. When we think of the Oscars, we think of the highest honor a filmmaker or actor can win. Lately all we think of with the Grammys is a popularity contest full of snubs and let downs.
Matinee Marketer 